The rise of AI tools is revitalizing programming for developers, making coding enjoyable, but also increasing workload and emphasizing the need for visibility in contributions.

In this episode, Adam Weeks interviews Jessica Malamud, who discusses Elementor’s significant rebranding efforts to better reflect its innovation and community engagement, focusing on elements like design, storytelling, and brand consistency.

There’s so much fun stuff happening, first the new assistant launched on .com, covered by TechCrunch and in this video.

Also some cool Claude stuff launched.

James has a nice write-up of the other dozen things that are going on, it’s fun to see the AI parts of WordPress moving at AI-speed. We just need to loop back to some of the older screens and give them some love.